If you move your website to a new url , how will your users come to know about it? In the SEO world, this problem has a solution which is known as 301 redirect. If your website url is changed to a new one, then a 301 redirect is used to maintain the website’s domain authority and SEO rankings. It will send your user to the new url from the old domain that was originally asked for. It is a permanent redirect and 301 refers to the https status code of this redirect. There are many tangible reasons to set up a 301 redirect. Let us look into them.