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24

Jan
2018

WHAT DOES THE ADVENT OF WHATSAPP BUSINESS APP IN INDIA HAVE IN STORE?

WHAT DOES THE ADVENT OF WHATSAPP BUSINESS APP IN INDIA HAVE IN STORE?

Discusses everything about Whatsapp Business, from its installation, utilities, counterparts and future aspects It is without further delay after the initial rollout of Whatsapp Business app, we saw the advent of the ‘B’ etched Whatsapp icon invaded the Indian SMEs as well. Facebook owned Whatsapp struck a storm with its friendly communication media and has set forth to exemplify a standard medium for business purposes also. The app was launched in September last year, with a pilot pioneering and partnerships from Netflix, BookMyShow and MakeMyTrip. The initial wave reached only a handful of countries including Indonesia, Italy, Mexico, US and UK, on Friday. The app which now has been released in India stands as a standard mode of communication for small and medium enterprises, with their clients and customers. What possibilities does Whatsapp Business offer? The most appealing feature about Whatsapp Business is, it is easy and free to download via Google Play in India. Compatible with devices running Android 4.0.3 and above, this app allows a much easier connection between SMEs and around 1.3 billion users worldwide. It allows the entrepreneurs to communicate easily with their clients and customers. Unlike the Whatsapp app, this pronounces its business centeredness by allowing businesses to create profiles of their own with description and details about them. You also get to store addresses and websites. This robust technology facilitates a faster response to FAQs and requests. Automated wishes and notifications are also packaged in this app, wherein your customers get personal messages when they join or whenever you are busy etc. To read into the impact Whatsapp Business have on your customers, you could always resort to the metrics provided. The metrics gives you insight into the messages read, sent or received. You have Whatsapp Web support to help you send and receive messages directly through desktops, implying no distractions reach you. The security concerns are put to rest as any communication data transfer is initiated in an end-to- end platform. You could also lock your profile details, photo and information as private. You also have provisions to block any contacts if necessary. You could share your current location with your customers and clients. Video and voice call facilities enhance the business interactions with clients and customers. To be straight about the impact on how much Whatspp Business have on Indian businesses let us look into certain survey results. Citing a study conducted by Morning Consult, more than 80 percent of small businesses in India and Brazil consider WhatsApp helps them communicate with customers and grow their business. As many as 84 percent of SMBs (Small and Medium Businesses), particularly from India,there is better communication opportunities with Whatspp Business, while 80 percent of Indian SMBs believe that WhatsApp helps them grow their business. People will know that they are talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it's been confirmed that the account phone number matches the business phone number," WhatsApp said. How does it Work? What does Whatsapp Business app feature? Just like the installation of Whatsapp, Whatsapp Bussiness is also quite simple. You need to go to Google Play, search for ‘Whatsapp Business’ and download it. Agree to the terms and conditions. Give a number not accounted as a Whatsapp account yet, and register your business with it. You could either give up your personal account number and flip it with your new business account, or get a new number for the same. Make sure to back up the data before if you are giving up your personal account number before switching. Pick a name for your business which cannot be altered afterwards. Initiate communication with clients and customers.   The Settings have Business Setting provision which have a whole space which can be utilized to add or edit business description, email and store addresses. You could also find Statistics option which helps you evaluate your customer responses. Messaging tools have options to initiate greetings when they join, quick replies to queries and away messages to notify them you are busy. Contemporaries and Counterparts Goodbox which was founded in 2015 provides a similar space for local businesses to connect with their consumers, who have their consumer facing app. Paytm hit all the right chords which simplified the payment methods for purchases and transactions. Prominent communication brands like Hike and Truecaller have integrated payments into their respective apps. Truecaller has TrueSDK through which it helps businesses make the sign up process easier and also lets them send targeted ads to consumers when they receive a phone call. Hike, on the other hand, was the first communications app in India to launch UPI-enabled payments. The wait to reach Apple users… As mentioned earlier the new Whatsapp Business app is available for free download from Google Play. Having sufficient provisions to connect the customers and clients in a better fashion with small and medium sized business enterprises, it sure would be an awakening of a whole new set of opportunities. As we are in awe of the idea and all the features which are assembled at a fingertip distance, which can be operated without going through any quagmires, there is something which it hasn’t achieved. Whatsapp Business hasn’t reached the Apple App store in India. If you need your business established in Whatsapp Business and you are holding an iPhone, ther is no other way than getting a new Android phone for this purpose. There are commencements going on to incorporate this devoid feature as well, but for the time it seems the Apple users will have to wait some more. But it is already explicit in its impact over the business transformation that it is going to help create. The app televised an earlier statement which said, People all around the world use WhatsApp to connect with small businesses they care about from online clothing companies in India to auto parts stores in Brazil;WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way,; the company added.


07

Nov
2016

Select The Right Domain

Select The Right Domain

When it comes to selecting an ideal domain name for your website, it is not a trivial task. If you get the domain name wrong, then it affects you negatively by relegating your business to some slightly populated corner of the digital world. On the contrary, if you get the right domain name, then you will notice an amazingly positive impact. Moreover, it is important that your domain makes it simple to be located on the web. Choosing the 'right' domain name is not just about getting a catchy URL, but, there are various other factors that you need to consider. Some of the factors are given below. Know yourself The first thing is that you need to know what your brand is about. At a macro level understanding, if your business voice is jaunty or serious, detailed or abstract presents a filter for assessing options. This can be slightly subjective, but useful as you evaluate different domain choices. Consider keywords The next thing you need to do is keyword analysis. It has to be done in your category to know what terms are being searched and the corresponding volume around those titles. Keyword interpretation shouldn’t be the primary driver for your domain determination, but understanding terms and size in your category can be helpful information to notify your decision process. Beware of universal terms A warning associated with keywords is that you should not get lost in big search categories. One of the purposes of a real domain is making it easy for people to search you. If you choose a domain that comprises of a widely searched term you are possibly dooming yourself to becoming lost in a huge set of search results. Easy is essential When it comes to search engines, the long and keyword-friendly domains may serve well. However, this is not the case with humans. For instance, orangutanhammocksandotherjunglemonkeysleepgear.com may explain your business and do well in basic search. However, do you think that anyone would be bale to type it? Be memorable The trick is that you just have to combine exceptional with easy and you get something which is powerful enough. In fact memorable is biased, but using a little extra time getting something likely to be recalled can have a very substantial business impact. If you make it harder for the customer to recollect, it will adversely affect your site. Whereas, if you make it easier for a potential customer to think, the better it is for you. What’s your geo? You need to examine what your target geography actually is. If you’re a restaurant, then you may benefit from combining the name of your city or community in your domain so as to improve your possibilities of winning local traffic. On the other hand, if you are a national or global company, you’ll need your domain to be more universal. Do your homework Yes, homework is, in fact, something you should make sure that you do. You have to make sure to do research on names and terms you’re considering to ensure you’re not moving into trade names, competitors or other possible issues that could land you in legal or contentious troubles. A little additional legwork on this can save you from a lot of troubles, in the long run. Right extension Now you will be able to find several hundreds of top level domain extensions, TLDs to pick from. This is also biased, and .com is nevertheless the de facto standard. However, things are opening up considerably concerning other important, fascinating domain extensions. More than one right answer One of your chief targets should be to settle on one domain that becomes the primary for your email and website. You can also search and analyse other domains that may be common misspellings of your primary domain or others that might be possible to adjust with your business. Registering a couple of additional domains is cheap and can be an easy way for a few extra customers to locate you.As for your business, finding the correct and ideal domain is one of the most significant decisions to consider. If you follow the steps correctly, it will help you in obtaining the best domain name for your business.